Mantle May County man creates a living helping others win Google's help

UPPER COMMUNITY - Type a search Keywords in Google and a list appears. But the results and their rankings are anything but chance.

Ken Wisnefski knows all this.

The 39-year-old Ocean City occupant built an online marketing business that it helps companies to make their websites more and more famous on search engines such as Google and Yahoo and more popular on sites such as Twitter, Face book and LinkedIn.

WebiMax, the company he was started in 2008 in Mount Laurel, Burlington County, recently it have opened an office off Stagecoach Road in Upper Township.

He expects that the region to be the site of more growth of the company, which has a last year, had about $5 million in revenue, he said.

"Clearly this is where we are going to be expanding as well to try to influence some of the talent in this particular community," he said
The company dish up as consultants or help businesses running online-marketing campaigns.

One of the keyword phrases in this line of work is called "search-engine optimization," which has relates to a company's listing on search engines. For example, when someone types "Atlantic County Restaurant" in Google, a list of businesses pops up. WebiMax makes a company's website good-looking to Google criterion that helps give it higher rankings, more famous listing.

The higher the listing, the more likely it will be sight.

The premier location of the country on search engines is called "above the fold," an old paper keywords for the most visible stories showing on the top half of the page. In Internet keywords, it is the search results one can see the without having to scroll down.

How to search engines prioritize rankings is part of a complex, always-changing and sometimes enigmatic process.
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