Improve Your site URLs for getter SEO

Your URLs provide a chance to let search engines & people know what your page is about. Conversely, in case you don't pay attention to your URLs, they may provide no value for your site's SEO (search engine optimization) or for your human visitors, either. Badly designed URLs may even trip up search engines or make them think you are spammy.

• Include a few important keywords in your URLs.

  A keyword-infused URL can:

"If you have got a, or words in your URL that can be perfectly normal. As it gets a small longer, then it starts to look a small worse. Now, our algorithms usually will weight those words less & not give you as much credit." -Matt Cutts of Google
Help visitors see that the page they are on is what they are looking for. Would you see or People will see your URL in search results, at the top of their web browser while they are on your page, & any place where they may save the URL for themselves - like in bookmarks, or an electronic mail.
Give search engines more indication of what your page is about, & what queries it ought to rank for. A URL without keywords won't hurt you, but it is a missed opportunity. A competitor who is placed relevant keywords in his URLs may rank higher than you for those keywords.

• Keep your URLs to fewer than 115 characters.

 Long URLs can look like spam. As the URL gets longer, the rating weight given to each word in the URL gets spread narrow, and becomes less valuable for any specific word.
Research shows that people click on short URLs in search results once as often as long ones. Shorter URLs are also simpler to share on social sites like Twitter and Stumble Upon.
You can by hand check the character count of all of your URLs to make sure they are not long. The About Us Site Document can do it automatically, and point out any URLs that are longer than 115 characters.

• Don't use more than a few query parameters in your URLs.

In a URL, or & indicates that a parameter (like id=1234) will follow.

Here's an example of an all right URL (the kind you use to track your marketing in Google Analytics with one query parameter:

 Plenty of query parameters may cause search engine robots to enter a loop & keep crawling the same pages over & over again. You could finish up with search engines failing to index a quantity of your most important pages.

Bad URL with plenty of query parameters:

   • Use hyphens instead of underscores in your URLs.

Also, people cannot see underscores in a URL when the link is underlined, as plenty of links on the Web are. So hyphens are friendlier for people, and make your site more usable.

Search engines see underscores as a character. This means that your keywords will be seen as a single long keyword, and you'll lose any SEO benefit they could have incurred. A hyphen, however, is seen as a space that separates words. Hyphens are better for SEO because they permit search engines to interpret your web page as relevant for more keyword phrases. That said, Wikipedia's links have underscores, and they appear to be doing all right in search results :-)

So... is better than

   • Keep all of your important content less than 3 subfolders deep.

A subfolder is a folder that is visible in a URL between slashes. For example, in, articles are a subfolder and name-of-page is an article in that subfolder.

When it comes to subfolders, search engines assume that content living lots of folders away from the root domain (like are less significant. So it is best to organize all of your important content so each URL has no over subfolders.

Bonus: Using subfolders lets you make use of "content drilldown" in Google Analytics to basically view information for all the pages in a given subfolder.

Here's another way to give it some thought: Make positive your URLs have four or fewer slashes (/) after the domain name. Here is an example URL that is a web page that is subfolders deep:

   • Don't have too many sub domains.

Lots of sub domains may cause issues for search engine optimization. For more information, read Multiple Sub domains: Classic SEO Mistake.

A sub domain, or listing, is something that comes before the domain name in a URL. For example: Technically speaking, www. Is actually a sub domain.
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