ONLINE ADVERTISING BROKER this is Google have installed updates to its page rank algorithm that be supposed to highlight quality web content over search engine optimized (SEO) mangle and endorse quality journalism without pay walls.
Google's Panda update that was rolled out on the solid’s English language search engine on 11th April, with the firm maintaining that it will be produce search results that favor high quality websites, not ones that really heavily on SEO. Now a day’s results from web analytics firm Search metrics shown that some of the UK's related websites are most popular websites have suffered to significant declines in Google visibility.
Google Visibility on a search engine is a metric used to measure that how to result in the top a particular website appears when particular keywords are entered. Search metrics CEO Horst Mr. Joepen told That the INQUIRER that websites that have a low search engine visibility appear on farther down in search rankings and are spotted by less web users, adding that it would be "very bad" for website traffic in Google Search.
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Joepen said that also Search metric’s examinations showed that the some price comparison websites fared particularly badly in its visibility examinations with Google's Panda algorithm. His firm reported visibility drops of up to 98 per cent, with Joe pen saying that the declines were so great that the firm had to manually double check the validity of its algorithm.
When Google proclaims its Panda update the search huge claimed that less weight would be placed on websites that put into practice SEO, or in simple terms, spree on keywords. Google now says that all quality, not quantity of keywords, is what it looks for; a claim that is backed up by Search metric’s examinations.
Search metric have found that the time users spend on a particular website now plays an important role in where it is ranked. Joepen said that "all the pressure on the industry is to avoid SEO keywords" but added that Google might need to reconsider its algorithm as it has caused "collateral damage" to some websites.
Joepen also said that the Google's alters could mean a return to quality content being ranked near the top of Google's search results. More than that, Joepen’s comments suggest that all pay walls might not be the way to fund high quality reporting, despite what Times' owner Rupert Murdoch keeps hitting on about.
If Google's new algorithm places that greater weight on quality content then advertising income should be able to fund good journalism. Jeopen mentioned that one Search metrics client that had raised a pay wall only to find that it blocked Google's web spider, causing the website to slide down in Google's rankings.
Google's Panda update that was rolled out on the solid’s English language search engine on 11th April, with the firm maintaining that it will be produce search results that favor high quality websites, not ones that really heavily on SEO. Now a day’s results from web analytics firm Search metrics shown that some of the UK's related websites are most popular websites have suffered to significant declines in Google visibility.
Google Visibility on a search engine is a metric used to measure that how to result in the top a particular website appears when particular keywords are entered. Search metrics CEO Horst Mr. Joepen told That the INQUIRER that websites that have a low search engine visibility appear on farther down in search rankings and are spotted by less web users, adding that it would be "very bad" for website traffic in Google Search.
`
Joepen said that also Search metric’s examinations showed that the some price comparison websites fared particularly badly in its visibility examinations with Google's Panda algorithm. His firm reported visibility drops of up to 98 per cent, with Joe pen saying that the declines were so great that the firm had to manually double check the validity of its algorithm.
When Google proclaims its Panda update the search huge claimed that less weight would be placed on websites that put into practice SEO, or in simple terms, spree on keywords. Google now says that all quality, not quantity of keywords, is what it looks for; a claim that is backed up by Search metric’s examinations.
Search metric have found that the time users spend on a particular website now plays an important role in where it is ranked. Joepen said that "all the pressure on the industry is to avoid SEO keywords" but added that Google might need to reconsider its algorithm as it has caused "collateral damage" to some websites.
Joepen also said that the Google's alters could mean a return to quality content being ranked near the top of Google's search results. More than that, Joepen’s comments suggest that all pay walls might not be the way to fund high quality reporting, despite what Times' owner Rupert Murdoch keeps hitting on about.
If Google's new algorithm places that greater weight on quality content then advertising income should be able to fund good journalism. Jeopen mentioned that one Search metrics client that had raised a pay wall only to find that it blocked Google's web spider, causing the website to slide down in Google's rankings.
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